Downtown Rochester is a vibrant tapestry of sights, sounds and fascinations. It is home to almost 10,000 residents, 500 businesses and 50,000 daily workers—and host to over a million annual visitors!

Downtown ROCs! is a grassroots movement that celebrates this "urban oasis" by developing and supporting projects that bring energy and beauty to our center city. We believe that a city prospers from its core out, and that downtown Rochester can and should be the shining centerpiece of our great city and region. Check out these Projects that ROC.

If you would like to participate in a Downtown ROCs! project, please connect with us today!

Home page image courtesy of Kevin Tubiolo