Downtown Rochester is a vibrant tapestry of sights, sounds & fascinations. It is home to over 50,000 residents, businesses & workers—and host to over one million annual visitors!

Downtown ROCs! celebrates this "urban oasis" by developing projects & partnerships that achieve our vision for "Life on every street. Beauty in every space." We believe that a city prospers from its core outward, and that as such downtown Rochester should be the shining centerpiece of our great community and region.

A strong, healthy, radiant Center City means a stronger, healthier Greater Rochester.

Downtown ROCs! is a non-profit organization that creates economic opportunities for youth in the city, while simultaneously adding beauty and energy to Downtown Rochester. We accomplish this mission through our Projects that ROC!, which are brought to life thanks to the hard work of our amazing ROCstars.

If you would like to participate in a Downtown ROCs! project, please connect with us today! You can also help support our mission with a 100% tax-deductible donation. Your donation directly funds specific projects that add vibrancy to the center city, while simultaneously creating opportunities for young adults to develop valuable career and personal skills. You can help build our next generation of community leaders. It's the ultimate WIN-WIN… for our youth and our city!

Downtown ROCs! is a not-for-profit 501(c)(3) Community Development Corporation.

Home page image courtesy of Kevin Tubiolo